Search & adsGrow
Google Ads management
Search campaigns set up and managed in your own Google Ads account, with conversion tracking and reporting. Your ad budget is paid directly to Google.
What ads management can and can't do.
Management can
- Show your ads for searches that match what you sell.
- Measure which campaigns lead to inquiries, through conversion tracking.
- Adjust keywords, ads, and budgets based on what the data shows.
Your account, your data.
Client-owned accounts
Client-owned accounts and access are used where appropriate. Ownership and rights to project deliverables are defined in the project agreement.
Ad spend paid to Google
Your advertising budget is billed by Google to you. Our fee is separate.
Reports you can check
Results come from Google Ads and Google Analytics, which you can open yourself.
A clear point of contact
Clients have a clear point of contact throughout the project, with written updates.
| Tool | Account |
|---|---|
| Google Ads | You |
| Google Analytics | You |
| Google Tag Manager | You |
The work, defined in your scope.
Depending on the scope, the work can include the areas below.
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Account and campaign setup
Account structure and search campaigns built around your services.
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Conversion tracking
Tracking of form submissions and other key actions, with Google Tag Manager and Google Analytics.
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Keyword research and ad copy
Searches worth paying for, and ads written for them.
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Management and optimization
Ongoing changes to keywords, ads, and budgets based on results.
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Reporting
What was spent, what was changed, and which actions were tracked, at the frequency agreed in the scope.
Not included by default
- Your ad spend. It is paid directly to Google from your account.
- Building or redesigning landing pages. Available as separate services.
- Promises of leads, sales, or return on ad spend
Tracking first, then campaigns.
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Setup
Account and tracking
Account setup, conversion tracking with Google Tag Manager and Google Analytics, keyword research, and the first campaigns with ad copy.
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Every month
Management
Campaign management, optimization, and reporting, within the scope agreed in writing.
A setup fee and a monthly management fee.
Ad spend up to $5,000 per month: $750/month. Ad spend from $5,000 to $15,000 per month: $1,250/month. Larger budgets get a custom quote.
Ad spend is paid directly to Google and is not part of our fees. The setup fee is paid once, upfront. The management fee is paid monthly in advance, and cancellation requires 30 days' notice.
What affects the price
- Your monthly ad spend
- Number of campaigns
- How complex conversion tracking is
- Whether landing pages need work
Questions before you decide.
Do you guarantee leads?
No. No one can guarantee leads or return on ad spend. We set up tracking, manage the campaigns, and report what the data shows.
Is the ad budget included in your fee?
No. Your ad spend is paid directly to Google from your account. Our setup and management fees are separate.
Who owns the Google Ads account?
Client-owned accounts and access are used where appropriate. Ownership and rights to project deliverables are defined in the project agreement.
Can I cancel?
Yes. Monthly services require 30 days' notice.
Your account, your data.
Tell us about your ads and your goals.
We'll review your request and get back to you. Work starts after the scope and project terms are agreed in writing.